6PM In Chicago

August, 2017  

I stood on top of the tallest building in the Western Hemisphere, overlooking the city of Chicago in the Fall. The boats sailing on Lake Michigan gave the bold structured buildings a peaceful, mellow background. Looking down on the city gave me a new perspective and a feeling of reawakening in everything I had ever known. My realization was on how colossal the world was. Opportunity, intuition and inspiration crept up on me. Inspired to create something bigger than myself, a vision. Like Leonardo’s Mona Lisa, a never-ending work of art. A timeless story. A brand influenced by Italian Renaissance roots, and a vintage monotone feel.


 October, 2018 

I am back in Chicago. A lot has changed since the last time I was here. The year brought tragedy and heartbreak, but the vision remained the same. The brand has been delivered to over 30 countries around the world; growing everyday. It has been shaped into something bigger than myself: a work of art.

- Paolo Franchesco